We are a single organisation operating in various ways, all with the sole aim of presenting the history and culture of South Asia to those cut off from participation in the present and preserving these resources for future generations wherever in the world they may live their lives.

LAFZ Magazine is completely independent and has been developed for the Pakistani diaspora and beyond.  It aims to act as a bridge to strengthen understanding of and affiliation with our rich ancestral culture.  It also aspires to provide a democratic forum for all views that are not hate filled, illegal or libellous. LAFZ toes no party line and is inclusive rather than exclusive.

We at LAFZ are committed to publishing high quality features and comment at regular intervals.  Both editor and staff are ready to embrace new technologies and eager to explore the growing sector of digital publishing, believing that both print and digital forms can exist in harmony, serving readers in different ways.

We support democracy, peaceful coexistence and universal literacy.  LAFZ is simply the Urdu for words and was chosen in the belief that the ability to read and write is the sole pathway that leads to democracy and economic progress in the world today.

At present LAFZ Magazine is published as a quarterly hardcopy with longer articles and greater content that is available on subscription.  There is also a blog which is updated on daily basis.  These forms may change in compliance with readers’ wishes and technical innovation but certain factors will remain constant.  LAFZ will remain independent, reader-responsive and will never be affiliated with any political party or pressure group. We will continue to cover politics, culture, art, history, music and sport and to encourage the free discussion of current events and the role of Pakistan in the world of today.


As an extension to the magazine LAFZ also holds regular discussion-based events, debating the hot issues of the moment.  These debates are intended to encourage positive dialogue and introduce participants to those with special knowledge of the subject, leading to a better understanding all round.  We also hold concerts of traditional and modern music, and occasionally gatherings of a purely celebratory nature.  All such events will be advertised in our magazines and there will be coverage available afterwards to help readers decide whether they might wish to participate with us in future.


Pakistan was created primarily to safeguard Muslim identity, while still preserving the rights of the country’s minorities.  Here at LAFZ we highlight the contributions made to the realisation of this visionary Pakistan by some outstanding figures, in particular Mohammed Ali Jinnah and Mohammad Iqbal.  Also among the founders of our beloved nation are Moulana Shaukat Ali, Muhammad Ali Jouhar, Sir Syed Ahmed Khan, Chaudhry Rehmat Ali, Sir Sultan Muhammad Aga Khan III and, of course, that great lady, Mortarma Fatima Jinnah, who gave up any prospect of a private family life in favour of working with her brother for the benefit of the people at large.  All these individuals deserve our everlasting respect and gratitude for their work in transforming a dream into reality.  The name “Pakistan” was coined by Chaudhry Rehmat Ali, from the initials of the component units – P for Punjab, A for the Afghan Province (North-West Frontier), K for Kashmir, S for Sind, TAN for Baluchistan and literally means the land of the pure.

Founder of Pakistan
Founder of Pakistan
Founder of Pakistan
Founder of Pakistan
Founder of Pakistan
Founder of Pakistan
Founder of Pakistan
Founder of Pakistan


LAFZ Magazine aims to celebrate the history and culture of Pakistan and help to create a future that is progressive and yet firmly based on the strengths of the past.   We look forward to a truly free and democratic society, universally respected for its prosperity, hospitality and honesty and for the fair treatment of women, children and ethnic and religious minorities.


“You are free; you are free to go to your temples, you are free to go to your mosques or to any other place of worship in this state of Pakistan.  You may belong to any religion or caste or creed.  That has nothing to do with the business of the state…  We are starting with this fundamental principle that we are all citizens, and equal citizens, of one state.”

It is clear from these words that the Quaid saw Pakistan as a state in which there would be a separation between state and religion and that Pakistan would be a country in which people of all faiths would be equal citizens.  There was to be no distinction between Muslim and non-Muslim in terms of rights, privileges and responsibilities.

Editor’s Note

It was out of an immense frustration and love for Pakistan that this project was conceived and made a reality.  Pakistan is a blessed land with immense talent and resources, though I am in no way attempting to deny that Pakistan also has many underlying problems.

It is important for those of us of Pakistani origin to recognise that, no matter where we live in the world, we are all ambassadors of our ancestral nation.  The true character of a country is seen through the deeds of its people and we all have a huge responsibility to work on our own behaviour.  This will no doubt go some way towards projecting a positive image of the land from which we spring.

Mohammed Ali Jinnah’s vision of Pakistan was that of a pluralist, inclusive and progressive democratic state, a state where every citizen would be equal and there would be no distinction by reason of faith, caste or creed.

LAFZ aspires to be a democratic forum, a space for the free exchange of ideas all within the existing public sphere.  As a trained journalist I believe that substance is of paramount importance, that we journalists should be bastions of public service, which is traditionally also our social responsibility.

In a world where politics have become increasingly trivialised the media also seem increasingly irrelevant.  I believe that in certain instances it seems that the media have a serious contempt for their readers or viewers, often regarded as simpletons ready to believe whatever they are told.  In the case of Pakistan this has often meant a shocking degree of ignorance and inaccuracy in the way the nation has been represented.

The media in Pakistan itself, unlike here in Britain, have not always had an ideal environment in which to develop. Over here the various forms of media are products of a long-time free, democratic society, an environment that has never existed in Pakistan.  Yet, in spite of the lack of a long tradition of free speech, the Pakistani media still have the important responsibility of defending the public interest and acting as watchdogs over the workings of the state.  If the media fail to carry out this essential role, what hope can there be for democracy or for the security of the people?

We at LAFZ therefore aim to hold fast to objectivity and align ourselves with a progressive democratic Pakistan.  Objectivity is closely linked to impartiality, fairness and accuracy.  Our intention is to foster public engagement with the issues of the day while celebrating our rich history and culture.  In particular we hope to reach out to the significant Pakistani diaspora around the world.

Jalal Ad’Din Rumi, the renowned mystic, once said O you whose parched lips look for water – those parched lips are proof that eventually you will reach the source”. We believe that Pakistan will one day make the dream envisioned by its founding fathers into a reality and that our parched nation will reach the source to become a free, tolerant, just and socially democratic state.  Long Live Pakistan!


Those who wish to be kept up-to-date and obtain advance notice of new publications, concerts and other events should visit our website, read our magazines or simply contact us.  We pride ourselves on being reader-responsive, we love to get feedback and we do our best to pay attention to readers’ wishes and objections.  We believe that all the best magazines have lively letter pages but this is one feature that we cannot produce without your participation.

Send your enquiries, feedback and letters for publication to post@lafzmagazine.com.  You can also comment on earlier readers’ letters that we have published, thus opening up discussion and making a reality of our aim to provide a forum for the exchange of ideas. 


For orders and online store enquiries, contact us at post@lafzmagazine.com.

Stockists & Distribution

Our publications are stocked at independent retailers, bookstores and galleries around the world.  Unlike traditional distribution models, we liaise directly with all our stockists and dispatch magazines directly from our head office in London, United Kingdom.  Dealing directly with stockists in this way enables us to offer a greater margin for retailers and helps ensure that stock arrives safely and on time.  We offer generous wholesale pricing and have a range of competitive shipping options available worldwide.

If you are a retailer who would like to stock our publications or know one that might, we would be interested in hearing from you.  For a complete information kit and wholesale pricing, email us at post@lafzmagazine.com.

Advertising & Sponsorship

We have a dedicated readership and subscriber base of young, highly-educated professionals of both sexes, mostly based in the United Kingdom and Pakistan – though increasingly based around the world, wherever there are large numbers of people with roots in South Asia.

Would-be advertisers should simply contact us at ads@lafzmagazine.com.

Editorial Submissions

We are always interested in high quality contributions for our publications.  If you have something to say that you believe would interest our readers, simply get in touch with us. Your submission should be clear, concise and fully referenced.  It should be sent with PDF attachments using Microsoft Word.  If suitable, your contribution may be edited for brevity and for compliance with British spelling and punctuation.  Most of our contributions are around 1000 words, though longer contributions may be accepted where the subject-matter is of sufficient interest.

We are also interested in photographs, drawings and advance notice of events, films, stage shows and newly-published books that are likely to interest our readers.  We would be happy to send critics to review public performances in the London area where we are based.

Email us at submissions@lafzmagazine.com 

Press & Media 

For press and media coverage, we have a wide selection of high-resolution images and brand assets available (suitable for use online and in print).

Media and press enquiries should be sent to press@lafzmagazine.com